About Us

Hi there! It's Elicia, the 'E' in E and Co. Clothing. 

For as long as I can remember, fashion has played a role in my life.  I have always loved playing with colors, patterns, and textures to create a classic, yet unique style.  As I grew older, I needed pieces that could go effortlessly from school drop-offs, to the office, family outings, and date nights without much thought.  After years of trying to find the perfect pieces that were cute, comfortable, and versatile, I realized I was looking for something that didn’t exist. 

Hi I am Elicia, Owner of E and Co. Clothing, Located in Waite Park, MN near St. Cloud
Meet My Family | E and Co. Clothing, Located in Waite Park, MN near St. Cloud

In 2018, with my husband and three beautiful children by my side, I started E and Co. Clothing. From rack sales in our basement to pop-ups at local businesses around Central Minnesota, inventory began to sell out as quickly as it came in. We started to grow exponentially and decided it was time to open our doors to the possibility of more. 

And so, that brings us to now - E and Co. Clothing online! 

Every woman, near and far, can finally shop our capsule collections from the comfort of their own home. Each item put on the site is hand-picked by me with the intention to help you feel beautiful and confident!  You can finally mix and match every piece and wear them from one season to the next! My goal is to help busy women, especially moms, shop for quality clothing that provides both comfort and style.

I can’t wait to help you find ALL your new favs.

XOXO Elicia, Owner of E and Co. Clothing, Women's Fashion Boutique Located in Waite Park, MN near St. Cloud